A writer’s platform is centered on their blog or website. All channels lead back to it and it is the cornerstone of all the social media “legs” that prop it up, such as Facebook, Google+, LinkedIn, and Twitter. Yet, there is another “leg” an author should add to his writer’s platform: Klout, the most overlooked and unappreciated service on the Internet. Many authors view Klout as a popularity contest worthy of an eye-roll and a snort of derision. “Why would I need to waste my time on gaining a number that measures my social media popularity? Isn’t that too high school for me to worry about?”
Yes and No.
Like it or not, Klout is becoming a factor in many of the third-party services used to manage your writing platform or to find writing clients via social media. In these services, the Klout Score is offered to the author as a way to evaluate twitter or other social media followers. You will find it used in Wikipedia, LinkedIn Job Titles, +K, Odesk, Hootsuite, Tweepi, and the Bing search engine. Whether we wish it or not, Klout is slowly gaining favor as a means to measure your influence in social media. This number may translate into dollars when it comes to sales. It is not a perfect system, but it does give others a sense of how much influence you exert in the social media world.
How to Start with Klout.
The first step in adding Klout to your writing platform is to sign up for a free account. Connect whatever social media networks you frequent. Klout supports Facebook, Google+, LinkedIn, Foursquare, Twitter, Wikipedia and Instagram to create your Klout Score. As of 2013, after Microsoft invested in Klout, Bing was also added as a data influence to your Klout Score. You can also link up YouTube, Flickr, Blogger, Tumblr, Last.fm, and WordPress, but at present, these networks are not part of the algorithm that determines your Klout Score. Consider them to be optional.
The Klout Score ranges from 1 to 100, with the higher scores equaling a higher ranking in the users online influence. Of all the networks, Twitter is the one that Klout looks at the most closely and I would recommend that, at bare minimum, you have a Twitter account to link to before you start your Klout account.
Klout measures influence by using the data from Twitter, such as your follower number, retweets, list memberships, how many spam/dead accounts are following you, how influential the people that retweet you are and your unique mentions. This information is blended in with the data from your other accounts to get your final score. The average social media user has a score in the high 30s to low 40s.
Some authors believe that posting a thousand times and getting a few responses will raise their Klout Score. This is not the case. Klout doesn’t measure how much someone talks, but more about how many people listen and respond. Keep that in mind as you work on increasing your social media standing and your Klout Score.
Set It and Forget It
Once you have your Klout account set up it will give you your first Klout Score. Your score is based on your interactions for the past 90 days. Don’t be upset if your first score is low. This will change gradually over time as you work on the other legs of your writing platform. Don’t spend much time looking at Klout and worrying over your score. Think of it as a stock market with its ups and downs, it is more a long term response than short term. As you build your Twitter, Facebook and Google+ presence, your Klout Score will naturally rise. I check mine once or twice a month. It gives me an idea how my networks are doing at a glance. What I look for is a steady rise in the number that shows that my social media network and connections are growing at a slow, but healthy rate. If my Klout Score dips more than one or two points, I know that something is going wrong and I should look into my networks to see what is going on.
Your goal is to build up a Klout Score that is 50+. This shows that you have an above average social interaction rate and are more likely to be able to market your book successfully. Several publishers are known to look at an author’s Klout Score to determine if they have enough social media connections in order to market their books. If your Klout Score is too low, they may not offer you a contract no matter how good your book is. People on Twitter and other services will be more likely to keep you in their networks because your score will enhance theirs and the ball keeps on rolling as your connections grow deeper and more complex on the Internet.
So is Klout worth the effort? Considering that all it takes is the time to set up your free account, about a half hour at the most, and then letting it run in the background unattended, I say that it is. Klout also offers “perks” to those that sign up for the program and want to spend more time on the site. I feel that this aspect is optional. As a writer myself, I would rather put my time into writing for my blog and working on my books than seeking freebies on Klout, but this is a personal opinion. You might decide that free cups of coffee and other small goodies are worth the effort.