The author platform is an important part of being a modern author. Your platform is how new readers find you and become intrigued by your writing. It is the way returning readers keep track of your events and your new books, stories, and poems. It is how your readers discover your book signings and other promotional events.
Your website and newsletter are the first tiers of your author platform. But social media can supplement these two powerful tools on the internet. The main social media outlets you should consider are Twitter, Facebook, Instagram, Pinterest. I also recommend Medium. This article will discuss using Facebook as part of your author platform.
Facebook can be divided into three different categories. Your personal profile, an author page, and an author group. Each part has a unique use and you don’t necessarily need all three parts to function on this platform.
YOUR FACEBOOK PROFILE
When you first signed up for Facebook, the first account you create is your Facebook profile. This is your personal account that needs to have your real life name. It is also a place that you should set to be private for yourself, your family, and personal friends. Facebook will only allow you to have 5000 followers on your personal account. This might seem like a lot in the beginning. All too quickly, you will use up that 5,000 follower limit if you use your profile as a promotional device for your books. I’ve found over the years that the personal profile functions best as a connection point with writers, magazines, and other personal areas of interest.
In my case, if I have not met you personally or if you are not related to me, I do not add you as a friend on my personal Facebook profile. I also keep my conversations there under a privacy filter. You want to remember that all people on the web are not your friends. Anyone can read your public profiles. This could mean people that you do not want to know personal details about you could read your information. Remember the security of your personal information is important.
I mainly use my personal account to access groups on Facebook on a variety of subjects. I belong to groups devoted to science fiction and fantasy books where I keep up on tropes. A couple of writing societies where I learn more about writing craft. Facebook is a place of many great connections that have been invaluable to me as a writer.
YOUR FACEBOOK AUTHOR PAGE
As an author, your first task on Facebook after you set up your profile should be to set up a Facebook author page. This is a public page that you will use to talk about your writing. I use my Facebook page to post links to articles, stories, and poems that I publish in various online magazines. I promote the books and articles of my friends. Occasionally, I run promotion posts for my books and write general comments about my writing process.
I make a point to not show the emotions of my day to day life. I don’t post about my pets or life activities. I keep all discussion and links on my author page about the subject of writing. I try and not allow the author page timeline to be a time suck either. Facebook doesn’t show my posts to many people and I’m not willing to pay to “boost” my posts. I still believe that having the author page and making sure a few posts go on there each week is important. Most readers will expect to be able to find you on Facebook. If readers come looking for me, I want them to find relevant information that could prompt them to travel on to my website.
What you should use your Facebook page for is to host a Facebook launch party for your books. A Facebook launch party consists of several authors showcasing their books while you act as a moderator to the entire event. You will arrange for contest prizes for people who sign up for your newsletter. You will use the launch party as a vehicle to announce your new up-and-coming book. If all the authors make an effort to invite their personal profile friends to the party, you can have a significant crowd see everyone’s books.
Other than using your page for a launch party or to announce your blog posts and other writing, I would not use Facebook in any other way. While it is true there is a robust ad system that can be utilized to sell your books directly, promoting blog posts and short stories are not worth the money. Facebook ads are useful, but only if you can budget a large amount of money and have a book that is popular enough to make back that money in sales. These ads do not require a page to purchase, you could do it from your profile and bypass having an author page altogether if all you want to do is run ads for your books.
YOUR FACEBOOK GROUP
The final way to use Facebook is to start a Facebook group for your author brand. This group would be about your books and characters and be a place where your fans can chat with you directly. Some authors use the group to post excerpts from their works in progress and gain critiques from their readers. Other authors host online events in their groups. It can be a dynamic way to interact with your reader base. However there is one drawback, a Facebook group takes a great deal of time and energy to manage. You will have to deal with trolls and disruptors in the group. This can be draining on your creative time. While some authors are outgoing and thrive in this sort of environment, introverts may want to stick with only having the Facebook page. This is less intensive to use. It is the method that I personally have chosen.
In conclusion, the best parts of your author platform are your website and your newsletter. Both of these are assets that you own entirely. A Facebook author page is important to have because most people will expect to find you on Facebook. Make it easy for them to find you and find a way to your website and blog. Have links to your website and blog on your Facebook author page and have a sign up for your newsletter. If you use WordPress for your blog, WordPress can be set to automatically post a link of every new post on to your Facebook page. This makes populating posts into your page easy and effortless. In this way, Facebook and a Facebook author page will be an asset as part of your author platform.